PETA2 // Out There // Simple Plan Is Anti-Fur

Simple Plan is Anti-Fur

Click on the ad to see a big version. The ad will be running in various music magazines.

Simple Plan is made up of five guys from Canada who are against wearing the fur of tortured animals that died a painful, horrific death. Oh, yeah, and they also write their own songs, received this year’s MuchMusic People’s Choice Award for "Favorite Canadian Group," and are showing up everywhere, from the Warped Tour to Hilary Duff’s 16th birthday party to, well, here!

The guys from Simple Plan approached us and asked if we could do an anti-fur ad together. They wanted it to be graphic and really get the point across to all their fans, just what fur looks like before it gets cleaned up and sold.

The photo was taken by Bob Sebree, the hottest photographer to the stars. The photo and video of the photo shoot are gory and gross and show a small glimpse of the real horror in the making of fur trim and fur coats.

For the record, the fox was sick and was taken to a local animal shelter. The shelter tried to save the animal but failed. The carcass would have been thrown away, so we took it to use it for this photo.

And check out the video we took during the photo shoot. This is a chance to see the guys of Simple Plan just hanging out and also doing something that really matters to them.

And check out the video that we took during the photo shoot. This is a chance to see the guys of Simple Plan just hanging out and also doing something that really matters to them.