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Where Does Burberry Stand on Fur?

We need you to help stop Burberry! We live in a world where compassion and fashion should be one and the same, but companies like Burberry are showing little compassion to the animals who die for their clothes. With fur alternatives readily available, it's kinda messed up that Burberry is still intent on using the fur of animals for their coats. All we can think is that they are trying to scare off their chav buyers by producing clothes so tasteless and disgusting that even they wouldn't buy them.

How messed up is it that Burberry still uses dead animals for decoration in their clothes? Arctic foxes, red foxes, minks and Finn raccoons are among the victims of their bloody-minded fashion choices. The life that these animals lead is shrouded in misery right from birth. Being kept in steel cages with little to no room to move, they are treated as nothing more than objects which will eventually be drowned, anally electrocuted or beaten to death and skinned for their coats.

We want your help to stop Burberry from making coats out of these abused animals, and below are some great ways you can help. Remember: if you are not already a member, join the Street Team, and if you have any questions, get in touch with us.

Activity

Points

Organise a Protest Against Burberry
Let Burberry know how you feel face-to-face by organising a protest at a local store. Now granted, this is a bit localised, but if you live in or around London, Heathrow, Manchester or Leeds, then check out our peta2 guide to demos for some tips for making your protest a success.

Remember to e-mail peta2@peta2.com if you need back-up.

1,500

E-Mail Burberry
You can e-mail Burberry at their head office and tell them how you feel about fashion companies that use fur in their designs. Here's a sample message you can copy and paste. Or you can write your own!

Fur is cruel and unnecessary, and the fur industry is putting cruelty in the limelight and exposing the companies which use it as uncaring and uncompassionate. Animals that are killed for their skins are slaughtered in unusually cruel methods, such as anal electrocution, drowning and gassing. This is all completely pointless, as there are alternatives to real animal skins that look and feel exactly the same.

By not using fur, you will show that your company is forward-thinking in the same way your competitors are, including Vivienne Westwood, Stella McCartney, Ralph Lauren, Calvin Klein and Mark Bouwer.

Please stop using fur in your designs and adopt a fur-free policy.

500

Call Burberry
You can call Burberry's New York City office on 212-757-3700 or its London office on 020 7968 0000 and say that you will never support a company that uses the skins of murdered animals.

500

Send a Letter to Burberry
Contact the CEO of Burberry, Angela Ahrendts, with a personal letter explaining why you won't support her company.

Angela Ahrendts, CEO
Burberry Group PLC
18-22 Haymarket
London
SW1 4DQ
United Kingdom

500

Spread the Word
Leafleting at your school, a local shopping centre, a library or any other place that loads of people visit is an amazing way to get the message out about Burberry. E-mail peta2@peta2.com to request some leaflets to hand out and let everyone know the cruelty that goes into Burberry's fashion.

250

Start a Petition
Download and print our petition, then gather signatures from friends and people in your town. Once you've filled up a few pages with signatures, mail off the completed petitions to the address below and we'll reward you with an additional 50 Street Team points for each e-mail address that you get.

peta2 Petitions
501 Front Street
Norfolk, VA 23510
USA

250+

Sign the Burberry Online Petition
Sign the online Burberry petition. These petition names will regularly be sent off to Angela Ahrendts, CEO of Burberry, so she knows that fur is dead!

50


Oh, and let's not forget The Fur Fighters anti-Burberry video game! When you're having this much fun, do you really need points to motivate you to play and pass it around?

Stella McCartney Fur Video

Burberry Chavs!

Fur Fighters Game

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