Mission History
Animal AbuseMore than 25 billion animals are slaughtered for food in the United States every year. Animals on factory farms are treated like machines. Within days of birth, chickens have their beaks seared off with a hot blade. Male cows and pigs are castrated without painkillers. All these animals spend their brief lives in crowded and ammonia-filled conditions—many of them so cramped that they can't even turn around or spread a wing. Many do not get a breath of fresh air until they are prodded and crammed onto trucks for a nightmarish ride to the slaughterhouse, often through weather extremes and always without food or water. The animals are hung upside-down and their throats are slit, often while they're fully conscious.
Environmental DestructionToday's factory farms leave behind environmental devastation that generations to come will be forced to clean up. Many environmental groups, including the National Audubon Society and the Union of Concerned Scientists, have recognized that raising animals for food has a worse effect on the planet than any other human activity. Raising animals for food requires more water than all other uses of water combined, causes more water pollution than any other activity, and is responsible for 85 percent of U.S. soil erosion. America's meat addiction is steadily poisoning and depleting our land, water, and air.
Devastating DiseasesDoctors know that the secrets to good health are a plant-based diet and regular exercise. People who consume animal products are at an increased risk for illnesses including heart disease, cancer, strokes, obesity, appendicitis, osteoporosis, arthritis, diabetes, and food poisoning. Additionally, meat contains accumulations of pesticides and other chemicals up to 14 times more concentrated than those in plant foods.
Mission Objectives
Animal AbuseThe campaign to veganize your campus cafeteria is the best way to convince your fellow students to adopt a vegan lifestyle. Every aspect of your campaign should educate the student body about the animal abuse, environmental destruction, and devastating diseases inherent in an animal-based diet. By tabling, distributing literature, and staging demonstrations, your campaign will challenge students to reevaluate long-held opinions. With the addition of healthy and delicious vegan options to the cafeteria, your fellow students will have the dietary resources needed to adopt a vegan lifestyle.
>> Start Mission












