Tell POM to Test on You Instead!

It's hard to believe, but it's true—the juice company POM funds painful experiments on animals in order to market its pomegranate juice. Not only is it incredibly cruel to test juice on animals, it's also just plain stupid. Help us convince POM to stop its pointless animal tests by telling the company to test on you instead.

In one of POM's ridiculous experiments, pregnant mice were fed POM juice and their week-old babies were locked in a chamber with almost no oxygen for 45 minutes, causing severe brain damage; the babies were then killed so that experimenters could dissect their brains. In another experiment, rabbits were fed POM and their arteries were damaged to study the juice's effect on erectile dysfunction. All of this just so that POM can claim that its pomegranate juice has magical healing powers.

Let's show POM's executives that there's no reason for POM to hurt animals for its juice. We want you to send mail to POM's headquarters at the address below and tell the company, “Test on me instead.” Be sure to let POM know that you won't be buying any of its products until it stops funding animal tests and that you'll be drinking cruelty-free juice, like Naked, Old Orchard, and Frutzzo, instead:

POM Wonderful
11444 W. Olympic Blvd.
Los Angeles, CA 90064

E-mail StreetTeam@peta2.com telling us what you sent to POM, and we'll give you 1,500 Street Team points. Include a picture and we'll add a 500-point bonus. (If you aren't on the Street Team, sign up now!) Be creative—the person who sends the most creative letter or package to POM will receive one of PETA's “Don't Test On Me” T-shirts!