PETA2 // Take Charge // 'I'm an Asshole; I Wear Fur'
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'I'm an Asshole; I Wear Fur'

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People who buy fur need to know that they're paying for the torture of millions of rabbits, minks, foxes, and other animals who are beaten, electrocuted, and skinned alive on fur farms. They may think they're oh-so-fabulous, but it's time that all the fur hags out there learned the truth: If you wear the skins of tortured animals, then you, sir or madam, are an asshole.

Don't let anyone fool you—fur never has been and never will be "in." From rabbits and minks to dogs and cats, the fate of all animals on fur farms is the same. They are crammed into wire cages with many other animals, where they pace in urine and feces for the entire span of their miserable lives. After a lifetime of suffering, their deaths are no better. Fur farmers break animals' necks or bash their skulls in and then rip their skin off their backs—often while the animals are still alive. Anyone who can watch video footage of animals as they writhe in pain after having their skin ripped off and say, "Put that on my coat collar," needs serious help.

It's your job to get the word out that fur is for assholes, and we have just the sticker to do the trick. We'll include some anti-fur leaflets too. We'll leave it up to you where you spread the message, but be creative.



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