We all know that getting people to watch animal rights videos is one of the most effective ways to help animals. When people find out what happens to animals inside factory farms and slaughterhouses, or behind the walls of laboratories, it changes their lives. With that in mind, we need your help to bring PETA’s videos to lots of new people.

Video-sharing sites like YouTube allow anyone with an Internet connection to share videos with the world. Since people started posting PETA’s videos to YouTube, they’ve been viewed millions of times. How did that happen? It’s all about the tags—surprisingly, more people are searching for keywords like “naked” and “sex” than they are for “animal rights” or “vegetarian.”

Now we want you to use your creativity to help us reach thousands more people with PETA’s videos. First things first: Go to PETATV.com and download some of PETA’s videos, like “Free Me” or “Chew on This” (be sure to look through the entire video archive). To download the videos, just click on the name of the video you want, then click where it says, “Click here to download.” Once you’ve saved a few videos to your computer, go to YouTube or another video-sharing site and start uploading. Now, this is the most important part—when you’re giving your video tags, think of words that lots of people are going to be searching for. After all, the more views your videos get, the more animals you can save.

After you’ve finished uploading, send a link to your video(s) to StreetTeam@peta2.com. (If you aren’t a member, sign up now!) We’ll give you 1,000 points for sharing one or more of PETA’s videos.