peta2 Privacy Policy

We at peta2 strongly believe in protecting the privacy of any personal information gathered from our Street Teamers and visitors to peta2.com. Since the protection of your privacy is important to us, we have created this privacy policy to let you know our practices regarding the collection and dissemination of personal information that can be linked to an individual, such as a name, address, phone number, e-mail address, or any other information provided to us by our members and Web site visitors.

Note: If you’re under 18, please make sure that your parent or guardian has read and agreed to these terms before you use this site. ‘Cause we don’t want to get yelled at. That would suck.

Why does peta2 ask for my information?

In order to participate in some activities, you might be asked to provide some personal information. This could be in connection to any one of the following:

  • Sending personalized e-mail messages when participating in action alerts
  • Registering for peta2′s Street Team
  • Signing up for the peta2 message boards
  • Participating in contests, surveys, petitions, information-pack requests, and giveaways
  • Subscribing to peta2 E-News

What information does peta2 collect?

We do not collect personal information from our visitors other than what is supplied to us on a voluntary basis.

How does peta2 use the information gathered from the above sources?

We use your information to send you details about our campaigns, events, activities, Street Team missions, and alerts.

We also use the information gathered via our Web site to improve your peta2 Web experience. We perform statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our Web sites and to use such information to improve our Web sites’ ability to serve you better.

Does PETA use “cookies” on its websites?

PETA uses “cookies” and pixels on some webpages. A cookie is a small piece of data that is stored on a visitor’s hard drive but does not contain any personal information itself. Cookies enhance a visitor’s experience by preventing the visitor from having to log in or provide information each time he or she revisits a PETA webpage and by customizing content based on a visitor’s interests. Pixels, often used in connection with cookies, are small blocks of code on webpages that perform functions such as allowing another server to measure viewing statistics for a webpage. Visitors can configure their browsers to refuse cookies or to be alerted when a site is attempting to send a cookie, although some PETA e-commerce pages will not function properly without accepting cookies. PETA and third-party vendors, including Google and Facebook, use cookies and pixels to show website visitors ads based on a visitor’s prior visits to the website as well as first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how ad impressions, other uses of ad services and interactions with them correspond to visits to our web site. PETA also makes use of demographic information gathered via Google Analytics Demographics & Interests reports to gain a deeper understanding of the visitors to our website so that we can cater content to them accordingly while also tracking our success at reaching new populations of people. Visitors who want to opt out of Google’s use of cookies in these ways can do so by visiting the Google advertising opt-out page. Other options for managing the use of third-party cookies and pixels are available at www.aboutads.info/choices. PETA also uses cookies to administer its websites, track visitor movement, and gather broad demographic information for aggregate use.

How is information used in peta2 E-News?

If you provide peta2 with your e-mail address, you will be signed up to start receiving the bi-weekly peta2 E-News, and you may receive other e-mails regarding PETA events, campaigns and other news. You can unsubscribe from any or all PETA e-mail lists at any time by following the instructions included in each e-mail, or by e-mailing peta2@peta2.com. The information that we gather from subscribers to our e-news lists (including e-mail addresses) is not shared with other non-PETA-affiliated organizations or companies. From time to time, we may send out e-mail messages that include information about these like-minded organizations and companies, but we do not provide them with access to any personal information that you have provided. If you live outside the United States and provide us with your contact information, we may share it with PETA’s international affiliates in order to keep you aware of developments in animal protection activities in your part of the world. If you don’t want your information to be given to PETA’s international affiliates, please e-mail peta2@peta2.com.

In order to provide you with better and more relevant information, we compile information about e-mail response and Web site usage. This information helps us better understand site usage patterns as well as what types of content and information may help improve your user experience on peta2′s Web site.

All e-mail messages sent to e-mail newsletter subscribers contain a link to unsubscribe or modify your profile. You may subscribe or unsubscribe to any e-news or e-mail communication from peta2 at any time.

If you have any questions about peta2 e-news, please e-mail peta2@peta2.com.

How does peta2 protect your information?

We at peta2 are extremely protective of the information gathered through our Street Team membership and Web site. Our Web site has security measures in place to protect against the loss, misuse, or alteration of the information under our control. Our Web server is located in a locked, secure environment.

When you contribute to peta2 online or make a purchase through the PETA catalog, we use a secure server and encryption to protect your financial and other personal information during transmission.

Additional questions?

If you have any questions about our privacy policy, the information that we have collected from you online, the practices of this site, or your interaction with this Web site, e-mail peta2@peta2.com.