Did you know that cows are as diverse as cats, dogs, and even people? Some are bold and adventurous; others are shy and timid. Some are friendly and considerate; others are bossy and mischievous. But no matter how different their personalities may be (yes, cows have personalities!), all cows share the same basic instinct—they don’t want to die.
They don’t want to die for your purse. They don’t want to die for your belt. They don’t even want to die for your shoes. Plain and simple: Like all animals, cows value their lives and want to live.
In the leather industry, cows who are killed for their skins are subjected to painful procedures like castration, branding (which causes third-degree burns), tail-docking, and dehorning—all without any painkillers. At slaughterhouses, they’re often hacked apart and skinned while still alive.
Show ♥ for all cows by never wearing leather or suede, and honor the memory of millions of lives lost to deadly fashion by wearing one of our brand-new ear tags.