Do you know the truth about where cow’s milk comes from?
Some folks like to think that it comes from happy cows on friendly farms where mothers and their calves live long, healthy lives, grazing and frocking in the sunshine all day, every day.
But that’s not reality. This is:
On dairy farms, cows don’t get to spend time with their babies after they’re born. They don’t get to love on them, nuzzle them, or raise them as nature intended. Instead, frightened calves are ripped from their mothers’ sides sometimes within a day or two of being born.
Female calves are sentenced to the same fate as their mothers. Males are sent to barren lots to await slaughter or are confined to tiny crates and killed for veal after only a few months of life.
You can STOP this deadly cycle. Show your friends and family that every time they buy cow’s milk, they’re paying someone to kidnap and kill babies on dairy farms.
Print out your very own “Missing” labels.
Cut them out and tape them to your family’s carton of dairy milk in your fridge!
Snap a pic of your “Missing” label in action and submit it for 1,000 Street Team* points! You can use those points later to get FREE peta2 swag, such as T-shirts, books, and more!