Show Sheep Some ♥ on Facebook

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As part of a campaign to promote wool, Australian Wool Innovation has launched a Facebook and Twitter campaign that’s dubbed “We Love Wool” but that ignores the bloody and cruel truth behind the wool industryWe want you to help us expose the truth behind the fluff!

Merino sheep in Australia are specifically bred to have wrinkly skin, which means more wool per animal. The wrinkles collect urine and moisture, which attract flies and can result in a maggot infestation known as “flystrike.” In a crude and cruel attempt to prevent this condition, farmers use the barbaric mulesing mutilation—a procedure in which they cut huge chunks of skin and flesh from lambs’ backsides using garden shears. The procedure leaves large, painful wounds that force the gentle lambs to walk sideways like little crabs because of the pain. The wounds often become infected or become maggot-infested—the very condition that mulesing is supposed to prevent.


Show sheep some love! Head over to peta2’s Facebook page and share one of the images from the “We <3 Sheep” album on the “We Love Wool” page to show the Australian wool industry that you won’t stand for mulesing.

Submit a screenshot for 500 points by clicking “Get Points” above!

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  • Profile photo of stopthisanimalcruelty99

    756 days ago

    VN:F [1.9.22_1171]


    Too bad I can’t post any photos on their wall. :(

  • Profile photo of simonegrenier

    870 days ago

    VN:F [1.9.22_1171]


    They’ve blocked photo posts to their wall… Hypocrites ! they don’t dare see what they’ve done…