In a move that will save countless animals from painful, deadly, and useless animal experiments, POM has just confirmed that it will no longer fund animal experiments. The statement follows just a few short months of campaigning by peta2 Street Teamers and other activists who wrote, called, and e-mailed POM by the thousands asking the juice company to stop funding cruel experiments in order to make health claims about its pomegranate juice.
Last year, PETA discovered that POM was funding outrageous experiments on animals in order to make health claims about its products. Itâ€™s hard to imagine why a company that makes pomegranate juice would be testing on animals, but what we learned was shocking. In one experiment, balloons were inflated into live rabbits to study erectile dysfunction! In another experiment, baby mice were suffocated to the point of brain damage and then had their heads cut off. Those are just a couple of the tests that POM was funding.
We immediately contacted POM, urging the company to abandon all experiments involving animals, but after being told by the company that it would continue to fund these experiments, we had no choice but to launch a full-fledged boycott. After enduring just a few months of PETA’s campaign, Matt Tupper, POM president and CEO, wrote to PETA to say:
“Neither POM Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future.”
This is a huge victory for animals who are being tortured and killed in laboratories, and it exposes just how ridiculous the vivisection industry is as a whole—torturing animals to make health claims about fruit juice! With this announcement, POM joins other compassionate juice companies like Welch’s, Naked, Frutzzo, Old Orchard, Lakewood, and many others that have provided written assurances to PETA that they do not fund or conduct any experiments on animals. (Check out CaringConsumer.com for more info.)