Warped Tour and an Article on Teen Vegetarians.

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Posted July 23, 2004 by peta2 staff

It was another very busy day for our girls on the road with the Warped Tour.
A PETA2 street teamer named Cody did an awesome job of directing people to the tent all day. With his help, Jolinda and Amanda got tons of sign ups for the PETA2 e-news and stickered everyone that came by.

STer_cody.jpg stickered.jpg

More photos are available at
David Perry of the Lowell Sun wrote an excellent article titled “Sprouting Up: Teen Vegetarians”. In the article, David even mentions PETA’s own marketing genius Marci Hansen, as well as PETA2 Street Teamer Allison Miller.
Below is an excerpt from the article. Click here to view the full text.
People for the Ethical Treatment of Animals, the controversial, 25-year-old animal rights organization, even has a youth marketing campaign, aimed at ages 13 to 24.
“The joke is, when everyone goes vegan, we all get to go home,” says Marci Hansen, youth marketing manager for the Norfolk, Va.-based group. “But it’s really our goal to make animal-rights issues status quo.”
Overall, the number of vegetarians is growing.
According to a 2003 Harris Interactive Study, sponsored by The Vegetarian Resource Group, 2.8 percent of people in the U.S. are vegetarians. Of that number, 3.6 percent are female, 2 percent male. It is estimated that one-third to one-half of vegetarians are vegan.
The number of vegetarians is up from 1 percent in 1994 and 1997, and 2.5 percent in 2000.
The study shows 2 percent of 18- to 24-year-olds are vegetarian, but does not break down the under-18 population.
“But anecdotally, I’d say absolutely there’s an increase,” Hansen says. “I think this generation of young people is very used to knowing the truth. Our parents grew up on Leave it To Beaver, and we had Cheers. Now, they’re watching Riki Lake’s show and reality TV. They’re getting a lot more reality, and animal issues are part of that.”
Hansen says it’s “very easy” for her and a staff of seven youth outreach workers to reach kids.
They use popular music “lots of bands give us table space at concerts” and are included on the traveling summer Vans Warped and Roots, Rock & Reggae tours. Famous and glamorous vegetarians include Pamela Anderson, Alicia Silverstone and Tobey Maguire.
There’s also a “street team” of 30,000 PETA-friendly kids ready to spread the word and join letter-writing campaigns and protests.
Schools have been “very open” when kids offer ideas about vegetarian and vegan menu options,” Hansen says.
“Parents are tough,” Hansen says. “They usually see it as a stage, or a way to rebel. But we offer kids support. We give them facts, recipes. It’s all really easy.”
Allison Miller, a 16-year-old from Lexington, has been a vegan for a year, a vegetarian since she was 13. She joined PETA’s street team two weeks ago.
“Mainly because they give you points, for free stuff. Little bags, cookbooks. But it’s stuff I do anyway, like write letters to KFC, or encourage people to adopt pets from shelters as opposed to buying them in stores.
“I’ve heard about a lot of people who’ve had trouble with their parents. Mine aren’t really all that supportive of it, but they’re not anything like some of the ones I’ve heard about. I mean, some have gone so far as to sneak meat into their (vegetarian) kids’ food, afraid they’re not getting enough protein.”

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