Why Do We Love SocialVibe?

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Posted August 11, 2009 by Rachelle Owen

We work with a lot of different companies on everything from t-shirts to toolbars, and one of my personal favorites is SocialVibe.

With your help, we’ve raised over $27,000 towards the fight for animal rights! Honestly, it’s as simple as posting a badge on your MySpace or blog or adding their application on Facebook!

Rather than me telling you about why SocialVibe is so awesome and important to those interested in changing the world, I have an exclusive interview with their Editorial Director, Sarah Townsend! She’s got some great answers which shows how much they all care, so please take a couple minutes to read more!

Sarah (in her sweet new peta2 tank top) and Pepper

Why do you think it’s important for everyone to speak up for animals?
Because they have no voices. Alright, that isn’t entirely true, anyone with a noisy dog or bird can tell you that. What I mean is—animals are at a severe disadvantage because of their inability to speak or defend themselves against humans, but they deserve the same basic rights we take for granted. Most of the cruel practices involved in food or product manufacturing go unknown to much of the world. It’s remarkable how few people are aware of where their food comes from, how their cosmetic/household products are made, and just how much suffering is involved in our daily conveniences and entertainment. If we don’t speak up for the animals, who will?

Do you have any funny stories about your cats?
Is my name Sarah? My kitties have more personality than some humans I have met. I like to think it’s because I’ve treated them as equals, not just as pets. My fatty, Scout, is the goofiest feline you will ever meet. Sometimes I crack up just looking at her, like this morning when she was laying on her back like a dead cockroach. What really gets me is her quirky habit of refusing to drink out of anything except the bathroom faucet. My other furkid, Pepper, is a little strange in her food habits—she enjoys cashews very much, pickles, olives, tomato sauce, and pretty much all of the things cats are not supposed to enjoy. She could totally be vegan.

What are some of your favorite things about working at SocialVibe?
I love being a part of a company that is so revolutionary and one-of-a-kind. There is no one else doing anything quite like SocialVibe, so in a way we feel like pioneers. The greatest gift about working at SV is knowing that the hard work and long hours we put in are going to make a positive impact in the world. Just like any job, there are times when you think to yourself, “Why am I doing this to myself? Why don’t I just get some easy-peasy job that doesn’t take much brain power?” And then I see the wonderful projects we are helping fund, and it all becomes clear. There is no greater reward than seeing your hard work making a positive social impact—whether it’s a homeless animal who has been given shelter, a hungry child who has been fed, or a square mile of beach that has been saved.

Why do you like working with peta2 specifically?
peta2 is by far one of the most creative non-profits that we work for, and I really admire the organization for using less-than-traditional methods of bringing campaigns into the spotlight. It takes a lot of guts to put yourself out there like that, but it’s totally worth it … and you’ve been very effective at getting the attention of folks who might not otherwise have given some of these issues a second thought. I also love the energy that comes from peta2’s supporters on SocialVibe. They are so passionate and vocal, you can really tell they care about making an impact. If all of us were that take-charge, think of the difference we could make.

Are there any bands we work with or campaigns we work on which are especially of interest to you?
I’m in love with the new “Breasts, Not Animal Tests” campaign with Keep A Breast. Educating younguns about the importance of early detection and prevention of breast cancer while supporting cruelty-free shopping? LOVE IT. I just got my tank top in the mail and I can’t wait to show it off!

Can you explain how the new Facebook application works?
It’s like this—you add the application, choose your favorite cause (i.e., peta2), and pick a brand sponsor. On your application dashboard, you’ll see a list of brand activities (rating videos, downloading songs, etc.) that can be completed for points. Each time you complete one of those activities, a micro-donation is made to your chosen charity. Your actions feed through to your Facebook profile, so your friends can see the difference you’re making and join in and help you earn more points for your cause. You can also receive updates about your cause’s goal progress and meet fellow supporters!

What’s the deal with SocialVibe’s pink balls?
The SocialVibe Pink Ball is like our “digital yellow wristband.” It’s not only our logo, but it is a way for members to show of the impact they’ve made, because you can’t buy the Pink Ball, you have to earn it! Once you sign up and earn 2,000 points for your cause, you’re eligible for a Pink Ball, which we’ll ship to you for free. From there, it’s all about taking Pink Ball photos and posting them online to show off and promote the difference you’re making.

Anything else you’d like to share with everyone?
I’d like to encourage everyone to become a part of our grassroots movement I WEAR PINK, which allows people to hit local music venues in their hood and spread the word about SocialVibe. We’re promoting this campaign at Warped Tour this summer with peta2 and several of our other charities, with the goal of letting everyone know how easy it is to help your favorite charity without spending a dime. Plus, you get a really cool shirt. And who doesn’t love free stuff? Find out more at!

Thanks so much to Sarah and the rest of the SocialVibe staff for doing so much to change the world. Are you already supporting peta2 on SocialVibe? If you haven’t already signed up, please check it out and help reach our current fundraising goal based on the Animal Testing Breaks Hearts campaign! Plus, you can get peta2 Street Team points for doing it!



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  • Jo

    2208 days ago

    VA:F [1.9.22_1171]


    Does anyone have more info on how SocialVibe works? It seems that the first activity I chose went to PETA, but after that it wouldn’t let me choose another activity, it only let me choose other random people, and said that I was donating my points to THEIR chosen charity (not mine). And it wouldn’t tell me which charity they were supporting, so for all I know I could have been funding cancer research on rats or something. Has anyone else figured it out?

  • 2208 days ago

    VA:F [1.9.22_1171]


    Thank goodness for peta2 going above and beyond to get the word out about animal rights, and thank goodness for SocialVibe helping thousands around the world raise funds without paying a dime!

  • 2208 days ago

    VA:F [1.9.22_1171]


    ur my fav cause

  • 2208 days ago

    VA:F [1.9.22_1171]


    Two of my favorite things on planet Earth

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