Flawless meat & dairy substitutes are the ultimate solution.
Substitutes that have the same taste & texture, and the same (or better) nutritional value & cost as the original products.
The majority will be willing to drop meat & dairy products when these substitutes are available and that’s all we need to produce a self-perpetuating process that will quickly take it the rest of the way.
These substitutes are the key to quickly ending animal abuse and exploitation on this planet.
Once people drop meat & dairy products from their diet, they are automatically set on a mind-opening journey which leads to an awareness of — and intolerance for — other forms of animal abuse and exploitation.
So, you’re right, PETA should definitely be heavily involved in the vegan food business.
Though not directly involved using the PETA name.
They should be behind the scenes supporting developers, producers and distributors.
PETA isn’t stupid though, so there’s a good chance they’re already involved.
Though perhaps not as heavily as they should be.