You can contact Unilever to to tell them how you feel about this. When I cut out animal tested products several years ago, I contacted the companies whose products I used to tell them why I no longer will use their products anymore. Feedback is VERY important! There are many, many cruelty-free items on PETA’s ‘Do Not Test’ list, and I suggest you start there. You’ll feel so much better knowing you’re not contributing to animal torture once you cut animal tested products out. <3
Try liveclean products which are 100% vegan and 96% (or something in the 90’s) plantbased. I use their shampoo and conditioner which you can buy Walmart so it is fairly easy to find(and they sell products for color treated hair if that is an issue).
They’re distributed by Unilever and they’re a big test on animals kind of company, like Proctor and Gamble. However, on TRESemme’s website they say that Unilever doesn’t want to test on animals but is required to so they can sell things in specific countries. They also say, “At Unilever, using non-animal approaches is the norm. Most of our products reach consumers without testing any of their ingredients on animals.” I personally think this is bs. Especially since right after that they say, “We do not test our actual products on animals (any testing is undertaken on individual ingredients), and we do not undertake animal testing in our own laboratories (any studies are conducted by third party laboratories).” Also before that they say, “Currently, a very small amount of animal testing is still necessary to deliver innovative products that provide consumer benefits and are market competitive.” So basically they pay someone else to test on animals and don’t care that thousands animals are being tortured for a beauty product. This is most likely the reason why TRESemme is not on the cruelty-free list.