Show your friends the true cost of wool with this quick mission!
Actor Olivia Munn knows how to find humor in just about anything. Whether serving up witty lines on the HBO series The Newsroom or stealing the show as a guest star on the Fox hit New Girl, Olivia knows how to keep us laughing. One thing Olivia finds absolutely no humor in is the violence inflicted on animals who are killed for their fur.
“Who needs fur to feel beautiful?” Olivia asks in the sexy ad, which was shot by top photographer Emily Shur. In her shocking undercover video exposé, Olivia explains that on fur farms in China, there are no penalties for cramming minks, raccoons, rabbits, foxes, and even cats and dogs into tiny cages and then bludgeoning, suffocating, strangling, or electrocuting them—or even skinning them alive—in order to turn their pelts into fur coats, trim, and trinkets.
Olivia reminds us that when it comes to violence on fur farms, “There’s nothing good about pretending like you don’t know.” Please take a moment to watch the undercover video footage, and share the video on Facebook and Twitter to let your family and friends know who paid the real price for their fashion choices. Send a powerful message to designers, retailers, and others who profit from cruelty that compassion is timeless fashion and that animals are not ours to wear.