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Runway Reversal: What if Animals Wore Us?

Posted by  peta2 staff

Every year, humans kill millions of animals for fashion. Our video “Runway Reversal” (donated by Ogilvy & Mather, the world’s top ad agency) takes a shocking look at what would happen if the tables were turned. In this fashion world, the models strutting down the runway are foxes, and their “high fashion” looks are sewn from pure human skin. Watch the video, and let us know what you think in the comments!

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The true “fashion victims” are the animals who are beaten, bludgeoned, and slaughtered for their skins. Take a stand against the cruel skinning and killing of any animal for “fashion” by pledging never to wear fur, leather, down, wool, or exotic skins.

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  • Profile photo of maddyaxstevens

    1204 days ago

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    Oh my…And people still can’t understand why I don’t wear animals…

  • Profile photo of Domino1301

    1225 days ago

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    The ending gave me serious feels. I could not imagine being a fox in a dark cage all alone just waiting to be skinned alive for my fur :'(

  • 1231 days ago

    VA:F [1.9.22_1171]

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    very cool. the beginning a bit cartoony for me but BAAM the ending very real. We can express what we are feeling, but animals need us to look into their eyes to see what they are feeling. Very good job guys

  • Profile photo of

    1232 days ago

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    This captures the horror of the fur and leather industry. I’m always saying, “You wouldn’t feel that way if that was your pet dog, cat or even a human being..” and they always say, “Whatever”. Well now people can actually see what it would be like. I get goosebumps towards the end behind the door and that little traumatized girl in the cage at the end captures the exact emotions of how a frightened tortured young animal feels in that situation. This will definitely haunt a few and make them think about how their products are made.

  • Profile photo of Devsutton

    1233 days ago

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    Goosebumps. This will definitely stay in people’s minds.

  • Profile photo of caitlinwwww23

    1234 days ago

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    This is a brilliant way to get people to think about what they wear

  • Profile photo of veganprincess97

    1239 days ago

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    Wow! this is amazing!