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We heard you were approached to be in a McDonald's ad but refused. Can you tell us more about this?
Well, an ad agency wanted to pitch a Go! Team song to McDonald's, but we wouldn't let it get to that stage. I can honestly say that no amount of money would persuade me.

One of our biggest campaigns at the moment is against KFC. What message do you have for companies like KFC that think it is acceptable to treat animals cruelly?
I just find it bizarre – the massive gulf between the marketing of KFC, which plays on the whole soul food, hanging-out-with-friends angle, and the battery farm reality. They're clever fuckers to create that diversion to the point where you don't think about the process behind it. I'm sure it would put people off for life.

So, how long have you been a vegetarian? What pushed you to make the switch?
About eight years, I think. I always had this nagging guilt about meat before that and decided it made sense to just cut it out to ease my conscience. I think you should just do what you can. If you cut meat out, it's one good thing you can do.

What do you know about factory farming, and how did that influence your decision to go vegetarian?
If you see images of the shit that goes on, I think most people would at least contemplate giving it up. But most people just want to put it out of their mind.

We've heard that Brighton is a great place for vegetarian food. Any favourite places to eat?
Yeah, I think it has more veggie restaurants than most cities. Fugazi name-checked a place called Food For Friends on stage a few years ago.

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