Alicia Silverstone wants you to go vegan. In fact, she’ll stop at nothing to convince you that ridding your life of animal products is really the best thing you can do for animals—and for your health, too, in case you care about that. Why, she even appears in “le buff” in our racy new PSA to show you just how sexy vegans can be. As if that weren’t enough, she even has a special message for you about what being vegan means to her and how it’s changed her life—obviously she’s doing something right; she wasn’t crowned the World’s Sexiest Vegetarian in 2004 for nothing!