At a recent Spanish festival—Toro Embolado—a bull was killed after organizers set his horns ablaze and he ran headfirst into a pole. Reports indicate that he died instantly, but the last moments of his life were likely terrifying—he became disoriented and unable to see as he tried to escape the burning flames atop his head.

According to news reports, earlier that day, the same bull gored a man after he’d been forced to participate in another festival, called “bulls in the street,” in which confused bulls run through local streets among crowds of people.

bull festival cruelty, running of the bullsEncierros | Leticia Ayuso | CC BY-ND 2.0
Confused bulls run through the streets in a festival similar to what the bull was forced into earlier that day.

This type of sadistic festival is not uncommon—every year, more than 40,000 bulls are slaughtered in bullfighting rings in Spain alone.

Bulls who are forced to run in the streets during festivals are often later killed in a bullring.

During cruel events such as the one that led to this bull’s death, residents affix balls of flammable tar (or pitch) to restrained bulls’ horns. The balls are then set on fire, and the panicked animals—either tied to stakes in public squares or released to run madly through the streets—are left to burn in agony.

Toro JubiloToro Jubilo | José Ibañez | CC BY-SA 2.0
“Toro Jubilo” festival in Spain

For hours, the tar burns like a bonfire on the bulls’ heads, scorching their faces and bodies.

toro jublio, bull festival cruelty

“Toro Jubilo” festival in Spain

Bull runs and festivals aren’t “tradition”—they’re torture! It’s no surprise that the majority of Spaniards oppose these cruel activities.


Bulls used for “entertainment” suffer terrifying, painful, deaths.

What You Can Do

You can help bulls like the one in this video. If you’re traveling to France, Mexico, Portugal, or Spain, never attend a bullfight, bull run, or any other event in which these noble animals are terrorized and abused. And share this post to let others know to stay away, too.

Take action now: Help stop the annual Toro Jubilo event in Soria, Spain.