Casey Affleck doesn’t mince words about why he’s vegan. A star of the highly anticipated Ocean’s Thirteen and this fall’s Gone Baby Gone (which is his brother Ben’s directorial debut), Casey took time out of his jam-packed filming schedule to step in front of the camera for peta2’s latest PSA. Because of its graphic content, the PSA was banned by all networks, forcing peta2 and Casey to tone it down so the networks will air it. After all, if you’re going to eat animals, you should know what happens to them before they get to your plate. We at peta2 don’t believe in censorship, so we’re letting you see both versions—but we’ll ease you into it, so check out the toned-down version first.

A straight-shooter all the way, Casey’s reasons for being vegan are simple. “When people ask me why I don’t eat meat or any other animal products, I say because they are unhealthy and they are the product of a violent and inhumane industry.” He wants everyone to know what happens to animals before they end up on dinner plates, adding, “Chickens, cows, and pigs in factory farms spend their whole lives in filthy, cramped conditions only to die a prolonged and painful death.” Casey urges his fans to stay away from meat—which he refers to as “poison”—not only because of what happens to animals in factory farms and slaughterhouses, but also because animal products are “proven to contribute to heart disease and cancer” and are bad for human health in other ways too.

Like Casey, we believe that everyone should know what happens to animals killed for food and know exactly what they’re putting in their bodies when they eat them.

And to get even more active to help animals—and earn free stuff at the same time—join the peta2.