Can we take a moment to think seriously about Chick-fil-A’s ads? They usually depict cows holding signs that say, “Eat Mor Chikin”—and boy, oh boy, is there a lot wrong with that.

chick fil a, ad, chicken, cow

Chick-fil-A Cow | Mark Turnauckas | CC BY 2.0 

For one thing, the misspelling of “Eat More Chicken” implies that cows are stupid, when really, they’re generally very intelligent animals. Animal behaviorists have found that they interact in socially complex ways, developing friendships over time and sometimes holding grudges against others who treat them badly.

Cows at Work | arbyreed | CC BY-NC-SA 2.0 

But what’s worse is that these ads also make a joke out of animals who are pleading for their lives. Because, when you really think about it, by asking people to “Eat Mor Chikin,” the cows are begging for mercy. They’re saying, “I don’t want to die. Eat someone else.” However, if the tables were turned, chickens would plead for their lives, too. As PETA President Ingrid Newkirk said, “When it comes to feelings like hunger, pain, and joy, a rat is a pig is a dog is a boy.” ALL animals value life and liberty. / Rita Godoy 

Did you know that more chickens are raised and killed for food than all other land animals combined yet not a single federal law protects them from abuse? Eyewitness investigations into the “broiler” chicken industry have repeatedly revealed that birds were suffering from dehydration, respiratory diseases, bacterial infections, heart attacks, crippled legs, and other serious ailments. At the slaughterhouse, chickens are hung upside down, their legs are forced into metal shackles, their throats are slit, and they’re immersed in scalding-hot defeathering tanks. They often remain conscious throughout the entire process.

Enough is enough. No one deserves to endure this pain and suffering. So don’t “Eat Mor Chikin.” Instead, why not try the vegan options available at numerous other restaurants, including Pizza Hut, Taco bell, and Subway?