Gordon Ramsay, I love watching you yell at people on MasterChef and Hell’s Kitchen.

And I love watching you be nice to kids on MasterChef Junior.

I also loved your redecorating skills on Hotel Hell (I binge-watched all of season 3 in two days) and dig the way you troll people who ask you to rate their meals on Twitter.

I don’t love the way you made fun of vegan food, but I know that when people troll vegans, it’s usually because deep down, they know that harming animals is wrong, and they don’t know how else to deal with those feelings. (This is an actual thing, and it’s called “cognitive dissonance.”)

So I was thrilled yesterday when you posted that you were “[g]oing to give this vegan thing a try” …

Going to give this vegan thing a try … Yes guys you heard that right. Gx

A post shared by Gordon Ramsay (@gordongram) on

… even if maybe you were only promoting the vegan pizza option at your new restaurant.

But there are lots of reasons you should actually go vegan, if you haven’t already:

  1. Cooking will become so much more fun! Any vegan will tell you that trying out new animal-free products and creating plant-based versions of favorite dishes make cooking (and eating) super-exciting. I’m sure you’re up for the challenge.
  2. You’ll stay relevant. As more and more people learn about the cruelty that animals endure on factory farms, they’re going vegan in droves. According to the U.S. Department of Agriculture, the overall consumption of cow’s milk has decreased by over 30 percent during the last four decades. And the number of people who identify as vegan has increased by 600 percent in just three years. I’m sure you already know that the future is vegan, which is why you did a vegan challenge on MasterChef Junior and why you’ve added a vegan option at your new restaurant.
  3. You’ll help the environment. Animal agriculture is a leading cause of climate change, and according to the U.S. Environmental Protection Agency, it’s the number one cause of water pollution.
  4. You’ll save over 100 animals each year! Animals are sensitive—they experience pain, joy, fear, and sadness. But on factory farms, they’re locked up in cramped cages or dark sheds, often without enough space to turn around. Foie gras isn’t cool: It’s actually the diseased liver of a tortured bird, and it’s so cruel that it’s even BANNED in some places. Veal isn’t fancy: It’s the flesh of a frightened calf who was torn away from his mother and locked in a cramped pen so that his muscles would stay weak. You’re better than that, Gordon!

veal-calf

So if you really are trying to eat vegan, I applaud you. And I’m excited to see all the great culinary masterpieces that you’ll come up with.

But if you didn’t really mean it, please consider making a change.❤ Hurting animals is wrong, and there’s no excuse for continuing to support the industries that abuse them.