Ever wonder where that wool coat, sweater, or scarf came from? Native Australian Jona Weinhofen, from post-punk/metalcore band I Killed the Prom Queen, is here to show you, and spoiler alert: It’s not pretty.

Jona Weinhofen: Here's The Rest of Your Wool Coat

“I’ve been wearing nonwool products for 15 years.” —Jona Weinhofen

Jona has been vegan for over half his life. As a solid advocate for the vegan lifestyle, he knows that includes abstaining from wearing ANY products that come from animals, including leather, silk, and, of course, wool. Twenty-five percent of the world’s wool comes from Australia, and it’s made from 100 percent cruelty. Find out more:

Wearing wool is f*cked up! Footage reveals that sheep shearers violently punched and stomped on these gentle animals and beat and jabbed them in the head with sharp metal clippers and a hammer. Huge chunks of skin and flesh are carved off the animals’ backsides during mulesing, often without any painkillers! And this is only the beginning. Because shearers are paid by volume (not by the hour), they work fast without regard for the welfare of the sheep, hence all the aforementioned cruelty.

NEVER buy a product that contains wool—because now you know that it’s more than just a sweater or a coat: It’s painful, cruel, and heartbreaking.

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Feeling inspired? For more tips on living a cruelty-free lifestyle, check out:

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