When we last spoke to American death metal giants Lamb of God, we discovered that drummer Chris Adler went vegetarian after learning what happens to animals killed by the factory-farming industry. That makes perfect sense to us, considering that the members of Lamb of God are focused on staying true to themselves and often address subjects like politics, greed, and hypocrisy in their songs. So we thought: Who better to star in our next PSA? Sitting behind his drum kit, Chris appears beside a tagline he wrote himself: “My marriage, my relationships and family, my accomplishments with my band and my choice to be vegetarian are not only things I am proud of, they define me. I am Chris Adler, and I am a vegetarian.

Chris told us he was “always really into having pets and felt a real connection with animals” from an early age, and although he stopped eating red meat when he learned the facts about factory farming, he still ate chicken-until he saw a truck full of chickens on their way to slaughter. “We were on tour and saw a chicken truck go by with these chickens that were just bleeding-it was just disgusting. And that was it. I haven’t had a piece of it since.” Like us, he believes it’s important that people are educated about what’s really happening in factory farms and slaughterhouses. “The issue with the whole thing is education and information. Most people don’t think about it.”

So, what about you? Are you thinking about making a change? It’s easier than you think to keep animals off your plate, and we can help you take that first step. Just click below and take the Veg Pledge. You won’t be sorry—Chris isn’t.