After years of relentless, public protests by PETA, and over 150,000 emails from supporters like you, Michael Kors’ CEO met with PETA officials today, and announced that the luxury fashion brand is going fur-free!

The new policy will cover both the Michael Kors line and its recently acquired Jimmy Choo line. This news is the best holiday gift for the countless fur-bearing animals who will now be spared torture and death in the name of fashion.

The World Is Changing

This announcement comes just two months after another iconic fashion brand, Gucci, said that it would be going fur-free starting in 2018. And in recent years, other companies like Giorgio Armani, Hugo Boss, Ralph Lauren, Tommy Hilfiger, and the world’s three largest clothing retailers—Gap Inc., H&M, and Inditex (which owns Zara)—have all banned fur. Burlington Coat Factory recently decided to stop selling it, and celebs like Jhené Aiko, Eva Mendes, and even first lady Melania Trump have all gone fur-free, too.

Why Go Fur-Free?

Not only is fur out of style, animals have to suffer and die for it. Eighty-five percent of fur comes from animals who are raised and killed on fur farms. These farms condemn animals to miserable lives confined to cramped, filthy wire cages. And the animals’ deaths are horrific. Fur farmers use the cheapest and cruelest killing methods available, including suffocation, electrocution, gassing, and poisoning.

Animals used for their fur are also trapped in the wild. Many are caught in traps that slam shut on their limbs, often cutting to the bone, or they crush animals’ necks with pressure. Trapped animals may suffer for days from blood loss, dehydration, shock, frostbite, or attacks by predators. Water traps can leave beavers, muskrats, and other animals struggling and in pain before they eventually drown.

© Born Free USA 

What You Can Do

Always speak out against cruelty! Companies pay attention to consumers’ opinions and make decisions based on what people are buying. NEVER buy anything made with fur or angora.

Together, we can get more and more companies to ditch fur and spare animals’ lives, just like Michael Kors did!

Michael Kors Bans Fur

PETA’s “grim reaper,” wearing a larger-than-life Michael Kors head and dragging “bloody” fur coats, protested outside the designer’s flagship store during New York Fashion Week in February.

Spread the Word!