One Direction broke our hearts last week when reports came in that the band used a live chimpanzee while filming their music video for “Steal My Girl” (click through to see photos!). Other wild animals were also used, and they all came from the infamous Steve Martin’s Working Wildlife.

Martin has been cited numerous times for mistreating animals, including for these issues:


  • Failing to provide adequate veterinary care
  • Locking chimpanzees and orangutans in cages for up to 18 hours a day
  • Failing to supply proper shelter from the elements
  • Denying animals adequate space, clean cages, and proper feeding

Compassionate Directioners everywhere quickly took to Facebook and Twitter, calling on the band to cut scenes featuring the chimpanzee from the video. Spoiler alert: They didn’t.

In response, PETA will be releasing a full-page ad in The Hollywood Reporter that proclaims, “One Direction made a wrong turn when they used a chimpanzee in their recent music video.”

PETA "Really, One Direction?" PSA

“PETA’s ad reminds Hollywood of what they won’t see on set—that baby apes are torn from their mothers at birth, abused during training, and then typically discarded at decrepit facilities,” says PETA Foundation Deputy General Counsel Delcianna Winders.

Steve Martin’s Working Wildlife has a history of disposing of unwanted chimpanzees and other wild animals by placing them in poorly run roadside zoos. Two chimpanzees Martin used ended up at the atrocious Garold Wayne Interactive Zoological Park, and in 2004, PETA found a chimpanzee named Walter, who had also been discarded by Martin, living at the notorious Amarillo Wildlife Refuge roadside zoo.

Animals are NOT ours to use for entertainment. Ask One Direction to do the right thing and pledge never to work with wild animals again!