foxFollowing discussions with PETA, PUMA—one of the world’s largest designers and developers of sports footwear, apparel, and accessories—has pledged never to use animal fur, wool that comes from mulesed (i.e., mutilated) Australian sheep, or exotic-animal skins.

How appropriate that a company named after one of nature’s most beautiful animals would help protect so many others!

For help in making animal-friendly choices, check out peta2’s cruelty-free shopping guide.