This is an angora goat:

Mohair is the name for the long, smooth fiber used in sweaters, hats, and other fluffy accessories, and it comes from goats like this one. It’s not to be confused with angora wool, which comes from angora rabbits.

A disturbing PETA Asia investigation recently exposed the horrific abuse that has taken place on angora goat farms in South Africa, the world’s top mohair producer. It revealed that workers mutilated goats and threw them around, seemingly not bothered at all by the animals’ terrified cries.

Workers are paid by volume rather than by the hour, so they have an incentive to work as quickly as they possibly can. This means that they’re often careless—cutting goats and leaving them with bloody wounds.

The details of the investigation are disgusting. Workers dragged goats by the horns and legs, as if they were just heavy objects without the ability to feel pain. One even sat on a goat who was struggling to get away. Some shearers lifted goats off the floor by the tails, which likely broke them at the spine. A worker even cut the throats of two goats who were still conscious.

Can you imagine dying so slowly and painfully after already enduring so much abuse?

Following the release of the groundbreaking eyewitness footage, thousands of compassionate shoppers contacted businesses that were selling products made with mohair to voice their disapproval. Nearly 300 brands have agreed to stop selling items containing mohair (because who could sleep at night knowing that they were directly contributing to so much suffering?).

The list of compassionate brands that have banned mohair continues to grow. Forever 21 decided to ditch it, and Anthropologie announced that, as of March 2019, it “will not buy or produce products containing mohair.” Express, Inc., announced that it has “[no current or] future plans to include mohair in our assortment.”

The list doesn’t end there. adidas, ASOS, Gap, H&M, Topshop, UNIQLO, Zappos.com, Overstock.com, and Zara have all been kind (and smart!) enough to stop selling it, too.

Here’s the current list of companies that have banned mohair:

  • & Other Stories
  • adidas
  • AlexandAlexa
  • AllSaints
  • American Living
  • Angelo Litrico
  • Anne Klein
  • Ann Taylor
  • Anthropologie
  • ASOS
  • Athleta
  • Banana Republic
  • Barbour
  • Belk
  • Billabong
  • Boden
  • boohoo
  • boohooMAN
  • Catherines
  • CB2
  • Chaps
  • Chico’s
  • Club Monaco
  • Colovo
  • Columbia
  • COS
  • Crate&Barrel
  • Current/Elliot
  • Daniel Cremieux
  • DC Shoes
  • Destination Maternity
  • Diane von Furstenberg
  • Martens
  • Dressbarn
  • Eddie Bauer
  • Element
  • Equipment
  • ESPRIT
  • Evan-Picone
  • Express, Inc.
  • Fat Face
  • Fred Segal Originals
  • Forever 21
  • French Connection
  • Gap
  • H&M
  • H&M Home
  • Hat Shack
  • Hat World
  • Hobbs
  • Icebreaker
  • Indigo Books and Music
  • Mclaughlin
  • JOANN Fabric & Craft Stores
  • Johnston & Murphy
  • Joie
  • JoJo Maman Bébé
  • Journeys
  • Journeys Kidz
  • Justice brands
  • KASPER
  • Known Supply
  • Krochet Kids intl.
  • Lane Bryant
  • Lands’ End
  • Le Suit
  • Lids
  • Lids Clubhouse
  • Lids Locker Room
  • Little Burgundy
  • Lochaven of Scotland
  • LOFT
  • Lou & Grey
  • Lucky Brand
  • MANGO
  • Marks & Spencer
  • Matalan
  • Maurices
  • Men’s Wearhouse
  • Michael Stars
  • Missguided
  • ModCloth
  • Monsoon
  • Mountain Hardwear
  • Nasty Gal
  • New Era Cap Co.
  • Next
  • Nine West
  • Old Navy
  • com
  • Peony & Me
  • Perry Ellis
  • prAna
  • Primark
  • Quiksilver
  • Ralph Lauren
  • Ralph Lauren Home
  • Ramblers Way
  • Rebecca Taylor
  • Reformation
  • Restoration Hardware
  • Roxy
  • rue21
  • RVCA
  • Santa’s Workshop, Inc.
  • Schuh
  • Schuh Kids
  • Shï by Journeys
  • Skinnydip
  • Skunkfunk
  • Soft Surroundings
  • Soma
  • SOREL
  • Sports Fan-Attic
  • Stitch Fix
  • Ted Baker
  • The Limited
  • The White Company
  • Toad&Co
  • Topman
  • Topshop
  • Trask
  • Underground by Journeys
  • UNIQLO
  • VENUS
  • Wigwam Mills
  • Whistles
  • White House Black Market
  • Wildfox Couture
  • Xcel
  • com
  • Zara
  • ZonZipper
  • Zumiez’s house brands

What You Can Do

There’s so much that you can do to help animals like angora goats—start by refusing to buy any clothing or accessories made with mohair. And mohair isn’t the only material that involves cruelly harming animals. Go a step further and pledge to go fur- and leather-free, too!

Click here to tell Free People to stop selling mohair immediately!