Trace Cyrus is making cruelty-free fashion look good! Stripping down for his first-ever peta2 ad, Trace wants the world to know that you can look damn good in your own skin and let animals keep theirs.

trace cyrus ink not mink psa

Trace Cyrus has been basking in the glow of the Hollywood spotlight for years. His celebrity family tree (including little sister Miley) and multitude of musical successes, from his time with hitmakers Metro Station to his current solo project, Ashland High, have kept the paparazzi chasing and fans hanging onto every update and download. After foraying from music into fashion with his clothing line, Southern Made Hollywood Paid, Trace is ready to leave his mark as a designer. As extreme as fashion can be and as tough as Trace Cyrus looks, there’s one thing that he absolutely is not down with: fur.

Animals on fur farms meet a horrifying end before their skins are ripped off their bodies for a little bit of fur trim on a collar or cuff. Animals used for fur, including cats, dogs, foxes, minks, rabbits, and more, are caught in steel-jaw traps that slice through their flesh, rounded up on the streets, or kept in cramped cages until they are killed. To ensure that their skins aren’t ruined, the animals are killed by drowning, electrocution, being beaten to death, or having their necks broken. With so many alternatives to fur (faux furs, synthetics, cotton blends, and on and on!) there is no reason to resort to cruelty to animals to look stylish. Some of the top fashion designers in the world are fur-free and proud of it. In the words of Trace Cyrus, “Look good in your own skin, and let animals keep theirs.”

The mass production of fur garments will only continue if consumers continue to buy it. Pledge to go fur-free and spread the word to your friends and family and ask them to do the same!