After the release of With Teeth, an album that has been called one of the year’s best by every music reviewer with an opinion, Nine Inch Nails’ 2005 tour sold out in 10 minutes flat. The first single, “The Hand That Feeds,” is up for a well-deserved Grammy, and NIN frontman Trent Reznor has once again proved his standing as the most popular industrial musician of our time. Despite his busy schedule, Trent took time out to narrate PETA’s latest undercover fur video—an exposé that looks into the lives of cats and dogs in China’s barbaric fur trade.

“Workers kick and stomp on the cages and jab the animals with sticks to get them out, then their weakened bodies are bludgeoned, hanged, bled, or strangled with wire nooses to kill them,” says Trent in the video. “Many of the cats and dogs still have collars on, proof that they were someone’s beloved companions.”

Every year in China, millions of cats and dogs are killed for their fur—mostly to make cuffs, collars, and other pieces of trim. The fur is often mislabeled as fur from another species and sold illegally in Europe and the United States. What drives the cat and dog fur industry? The demand for fur items. Every cuff and collar is a death sentence for an animal. If you want to make sure that cats and dogs are no longer killed for “fashion,” then don’t by fur—period.

“If you buy or wear fur, you must share the blame for the suffering of these cats and dogs,” says Trent in the video. “If you know someone who wears fur, please, show them this video.”