Anyone who says fish don’t feel pain should take a look at this.

Flailing, struggling, and slowly suffocating—catfish in the new Mercy for Animals investigation are plopped down onto a table and skinned alive. After their skin is literally TORN off of their squirming bodies, they are chopped apart or have their heads ripped off … all while their mouths are open, gasping for breath, but unable to scream.

So where’s the outcry? Fish aren’t cuddly, they don’t have fur, and they can’t snuggle up next to you at night … so they deserve this? We’ve all agreed that skinning dogs and cats alive isn’t OK … but what about these animals?

If you want to end this, the best way is to stop eating animals. Pledge to go vegan in 2011 now.

Stay loud!