All social justice movements focus on speaking up for the rights of those whose voices need to be heard. Racism, sexism, homophobia, speciesism, etc., are all connected—and history shows us that real change happens only when people speak out against injustice.
Fliering (aka “leafleting,” or handing out printed information) is by far one of the best ways to educate people about animal rights issues. It’s not only easy but also super-effective. ? If you put the right info into the right hands, minds will be changed. And the best part? You can hand out information nearly anywhere!
Follow these helpful tips, and you may persuade someone to make more compassionate choices to help animals:
1. Take off those sunglasses and make eye contact.
Simple eye contact and a friendly smile will help you get people’s attention.
Never be pushy. If you’re shy, try asking, “Did you get one of these yet?” or saying, “Here’s some information on how to help animals!” When you hand out materials, you’ll probably find that you get a better response from people.
2. Be prepared to answer questions.
Know at least three facts from the flier or leaflet that you’re passing out—because people will have questions. Bonus points: Know more info that isn’t included on the leaflet.
Always tell the truth—if you don’t know the answer to a question, that’s OK! Just ask people for their e-mail address and tell them that you’ll find out the answer and get back to them, or have them e-mail [email protected] with their question, and we’ll answer it.
3. Don’t waste time arguing.
If someone is giving you a hard time, try to relate to him or her. If the person says something like “I could never go vegan. I love meat,” respond with “I thought that, too, before I found out that there are so many cruelty-free versions of the foods I loved”—even if you’re tempted to say this:
Remember that other people are watching. If you remain calm and stay cool, others will be more interested in what you’re speaking up about. Sometimes, it can be tough not to argue with someone, but you’ll be more effective if you’re polite.
4. Dress for success.
You want people to take you seriously, so keep it clean and professional. This will help people stay focused on the message. No need for formal attire—a clean shirt with a nice animal rights message works perfectly!
5. Don’t leave a mess.
Pick up materials in the area that people may have dropped. Don’t be this guy:
You may also want to post leaflets and flyers on bulletin boards in public areas like libraries, stores, schools, and apartment buildings. Just don’t forget to ask for permission before posting them. Some places will even allow you to leave a stack of leaflets!