Victoria’s dirty little secret is out: After years of upholding its policy not to test on animals, Victoria’s Secret disappointed caring shoppers everywhere when the company started selling its products in China—which means it’s required to pay for cruel and useless tests on animals.


We’ve created the following list of cruelty-free body-care products to keep your skin soft, sexy, and smelling great WITHOUT hurting animals. Unlike Victoria’s Secret, these brands (and tons of others) have chosen not to put profit above principles, and they refuse to sell their products in China until the country lifts its requirements for tests on animals for cosmetics.

Here are 10 companies whose great-smelling products you need to buy instead of Victoria’s Secret’s products:

1. Bath & Body Works*

#FriYAY was meant to be spent at the mall! #LaborDay

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*Although Bath & Body Works is owned by L Brands, which also owns Victoria’s Secret, it isn’t expanding into China and remains committed to its cruelty-free policies. 🙂

2. Pacifica



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4. The Body Shop

5. Alba Botanica

What #AlbaBotanica products are you stocking up on? (photo via @angelalaadams)

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6. Jason

7. Carol’s Daughter

8. Pour le Monde 

EMPOWER those around you.

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9. Yes To

10. Arbonne

We're ready for you, winter! ? #Arbonne

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Don’t let Victoria’s Secret get away with torturing animals! Here’s how you can help: 

  1. Tell Victoria’s Secret that cruelty ISN’T sexy and that you won’t buy its products until the company is 100 percent cruelty-free again.
  2. Spread the word! Share this article and let your friends and family know about Victoria’s dirty little secret.