🛸 See Where peta2’s Abduction Tour Landed in 2024/2025

Posted by Kaitlyn on July 01, 2025

peta2 hit the road again for the 2024-2025 school year with Abduction, our 🔥 award-winning virtual reality experience. We traveled from coast to coast, making stops at Johns Hopkins University, the University of North Carolina at Chapel Hill, The Ohio State University, the University of Colorado Boulder, the University of Washington, and 17 more schools in between!

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Abduction is offered to colleges for free to raise awareness about experiments on animals, many of which specifically take place on college campuses in labs. Since the fall of 2022, we’ve visited over 75 schools and educated and empowered over 6,000 students along the way. 💪

That was really fascinating! I think that showing humans in such a hopeless situation like this was a genius move… You can’t help but feel empathy for them. I was originally planning to study zoology, but since this school doesn’t offer it, I switched over to paleontology. So, even though the animals I study are long dead, I have a lot of compassion for the ones that are alive today. Animals are my entire life… I love them. As humans, it’s our job to make sure that they aren’t suffering. —Alex (Student at University of Utah)

During the 2024-2025 school year, our Abduction teams spread our message in diverse environments, from inside student unions to outdoor courtyards and plazas. We offered literature, stickers, cruelty-free shopping guides, and guidance to students whose programs pressure them to test on animals to get their undergraduate or graduate degrees.

I, uh… Whoa. That was pretty crazy, haha! An eye-opening experience, for sure. I’ve never really thought about the concept of animal testing before at all, but now I’m completely against it. —Hays (Student at CU Boulder)

Besides meeting new people every day, our tour crews also collabed with vegan student groups on campus. We treated these groups to yummy vegan dinners and had convos about animal liberation and futures in animal rights activism.

I’m aware that many of PETA’s campaign tactics have a lot of controversy surrounding them, but the way you guys are doing things here is perfect. The virtual reality part gives it that entertainment factor, and the message it shows at the end makes the transition into talking about animal testing flow really well. I study microbiology in the science building over there, so I’m of the belief that cell cultures are the future of scientific study. I agree with you—using animals is too costly and too cruel to ever be sustainable. —Reilly (Student at Weber State)

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Want to travel the country and spread the word about animal liberation on college campuses? Apply to work on the Abduction tour! 👽