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CareerBuilder Says Goodbye to Ape Ads

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Posted January 24, 2007 by Marta Holmberg

After two years of pressure from PETA (not to mention thousands upon thousands of activists), online job-search company CareerBuilder has decided to stop using chimpanzees in its television advertising. Although the company has not yet signed a pledge to never use chimpanzees in its ads again, it has been running “transition” ads saying goodbye to an ad campaign that never should have run in the first place.

In 2005, CareerBuilder began running a series of ads that featured chimpanzees dressed in suits and ties mimicking human behavior in an office setting, with employees who are behaving like “monkeys.” The behind-the-scenes reality for chimpanzees forced to perform in ads is a lifetime of misery: Taken from their mothers shortly after birth, they are beaten and traumatized, left with lifelong emotional scars. When they grow too strong to be managed (usually around age 8) they are often discarded at shady roadside zoos, where they are left to suffer in tiny cages for decades.

Unlike humans, animals used in advertising, TV, and movies have no choice, and receive nothing but abuse for their roles. If you’d like to learn more, check out PETA’s Web site NoMoreMonkeyBusiness.com. And if you would like to contact CareerBuilder to thank them for putting an end to the ads—and to ask them to pledge to never use animals in their ads again—you can contact their President and CEO Matt Ferguson at Matt.Ferguson@careerbuilder.com. If you do e-mail him, be sure to put StreetTeam@peta2.com in the cc field of the message so that we can see it … and give you Street Team points of course!

Noah

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  • 2940 days ago

    VA:F [1.9.22_1171]

    0

    YES! I’m so happy that’s one more place going cruelty free! I just wrote them a letter a few days ago before I knew they just stopped using chimpanzees, I guess I won’t have to send it now but I will send one to thank them!

  • 2945 days ago

    VA:F [1.9.22_1171]

    0

    Thank god! I love chimps and all kinds of primates, and it’s a good thing their being treated right. People are often blinded because of how cute and funny they look and do not know what they go through, which needs to be surfaced!

  • 2978 days ago

    VA:F [1.9.22_1171]

    0

    everyone of mmy friends and family were all against the idea of me not eatin meat or anything but look at the stuff animals go to if people would only see they have feelings to put ur self in there spot

  • 3006 days ago

    VA:F [1.9.22_1171]

    0

    Yes I will never buy products that use animal testing, EVER EVER & I MEAN THAT!!!!!!!!!!!!!!

  • 3045 days ago

    VA:F [1.9.22_1171]

    0

    woot woot woot!!!!!!!!!!!!!!!!!!
    oh yeah go chimps!!!!!!!!!!
    live freely,and cruelty free
    whoa yeah we won

  • 3046 days ago

    VA:F [1.9.22_1171]

    0

    i love animals especially chimpanzees and monkeys. it’s a good thing that one company came to their senses enough to stop.

  • 3050 days ago

    VA:F [1.9.22_1171]

    0

    I love animals more than I think I love humans sometimes. I’m so glad at least one company came to their senses enough to stop.

  • 3059 days ago

    VA:F [1.9.22_1171]

    0

    Animal testing is wrong~! If humans r willing to test on animals they should test on themselfs too maybe they’ll know how crule it is then~!

  • 3078 days ago

    VA:F [1.9.22_1171]

    0

    omg, thats sad. STOP KILLING ANIMALS!

  • 3079 days ago

    VA:F [1.9.22_1171]

    0

    i love animals sooo much and i hate people who hurt them!! :(

  • 3080 days ago

    VA:F [1.9.22_1171]

    0

    omg,that’s great ! ♥

  • 3093 days ago

    VA:F [1.9.22_1171]

    0

    YOU GO MAN MEAT IS MURDER AND DARIY IS RAPE

  • 3093 days ago

    VA:F [1.9.22_1171]

    0

    That’s really great. Hopefully we can all convince them to stop using animals in their ads permanently.

  • 3102 days ago

    VA:F [1.9.22_1171]

    0

    i helped animals and ya stop testing on animals

  • 3110 days ago

    VA:F [1.9.22_1171]

    0

    LOVE THEM ALL…DON’T KILL ANIMALS

  • 3126 days ago

    VA:F [1.9.22_1171]

    0

    SWEET!!!
    Loving it
    -Gillian

  • 3127 days ago

    VA:F [1.9.22_1171]

    0

    thnk godd
    i lovee all animallss

  • 3128 days ago

    VA:F [1.9.22_1171]

    0

    Actually, an actor was attacked for messing with one of the chimps (serves him right). After that they decided not to use them again. Regardless of why it happened, it’s good.

  • 3135 days ago

    VA:F [1.9.22_1171]

    0

    Yay!
    [:

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