CareerBuilder Says Goodbye to Ape Ads
After two years of pressure from PETA (not to mention thousands upon thousands of activists), online job-search company CareerBuilder has decided to stop using chimpanzees in its television advertising. Although the company has not yet signed a pledge to never use chimpanzees in its ads again, it has been running “transition” ads saying goodbye to an ad campaign that never should have run in the first place.
In 2005, CareerBuilder began running a series of ads that featured chimpanzees dressed in suits and ties mimicking human behavior in an office setting, with employees who are behaving like “monkeys.” The behind-the-scenes reality for chimpanzees forced to perform in ads is a lifetime of misery: Taken from their mothers shortly after birth, they are beaten and traumatized, left with lifelong emotional scars. When they grow too strong to be managed (usually around age 8) they are often discarded at shady roadside zoos, where they are left to suffer in tiny cages for decades.
Unlike humans, animals used in advertising, TV, and movies have no choice, and receive nothing but abuse for their roles. If you’d like to learn more, check out PETA’s Web site NoMoreMonkeyBusiness.com. And if you would like to contact CareerBuilder to thank them for putting an end to the ads—and to ask them to pledge to never use animals in their ads again—you can contact their President and CEO Matt Ferguson at Matt.Ferguson@careerbuilder.com. If you do e-mail him, be sure to put StreetTeam@peta2.com in the cc field of the message so that we can see it … and give you Street Team points of course!