Every time we post a blog encouraging you to write to companies who continue to exploit animals in their advertisements, TV shows or movies, we receive hundreds of e-mails and messages from people who either agree or completely don’t get it. Animals “love to act”, they say, or “love their trainers” or “you can’t prove that all animals are abused”. What do we have to say? Well, you’re missing the point.
You can say without a doubt that slavery was wrong—even without proving that every single slave was beaten. Maybe some slaves knew nothing but slavery for their entire lives—but that never made it right. Animals forced into industries that trap them, chain them and enslave them are unwilling victims in this trade that makes money by hoping that you won’t make the connection.
P.S. Your support works! Just this week Arnold Woldwide has joined the list of companies including Gap Inc., SEGA, Puma, Yahoo!, and others in signing PETA’s pledge to never use great apes in advertisements.