Mission: Let Coachtopia Know It Has Blood on Its Hands

Wondering what to do with fake blood left over from Halloween? 🩸 Use it to let Coachtopia know it has blood on its hands. Get all the deets below!

Coach’s sub-brand, Coachtopia, claims to offer “sustainable” products—but one of its most-hyped materials, “Coachtopia leather,” is basically ground-up scraps of skin from animals who were violently killed in the leather industry. 🤦‍♀️ The following are some of the things that happen in this industry:

• Cows are castrated and branded, often without painkillers.
• Before they’re killed, cows might be burned, electroshocked, or beaten.
• At slaughterhouses, workers typically stun cows, slit their throats, and tear off their skin—sometimes while the animals are still alive and kicking.

Besides being cruel af, leather production fuels climate change and deforestation and pollutes waterways with toxic chemicals. 😨 This isn’t sustainable—and puts countless lives at risk.  

show coachtopia it has blood on its hands

Selling leather is terrible enough, but using buzzwords to make consumers think this product is less harmful is even worse. Follow these steps to tell Coachtopia that it has blood on its hands and earn 250 peta2 points in our Rewards Program.

1. Write a letter to Coachtopia explaining why the company has blood on its hands, and use your leftover fake blood to make a handprint on it. Address your letter to:

Coachtopia

10 Hudson Yards

New York, NY 10001

2. Take a picture of your letter, mail it, and submit the photo for 250 peta2 points. (Heads up: You’ll only get points once for taking this action.)

Note: Submissions are manually reviewed by our team. Please allow up to 48 hours for your mission to be approved and points to be awarded. Thanks for your patience!

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