Mission: Baby Cows Are Missing! Speak Up for Them

There are a million good reasons to dump dairy, but nothing hits as hard as this: Dairy tears baby cows away from their moms.

Cows exploited for their milk don’t get to show their babies love, nuzzle them, or raise them as nature intended. Instead, frightened calves are ripped away from their moms, sometimes within a day or two of being born. Female calves are used as milk machines, and males are kept in tiny crates and killed for veal after only a few months of life.💔

Dairy doesn’t give a f that you care about these calves. It’ll keep being destructive every second that you stay in the relationship. You do NOT deserve someone like that. There are so many animal-friendly studs—like Cashew Cheese, Oat milk, and Coconut Yogurt—who would love to start hanging. 😉 Ready for your healthy relationship era? Make your breakup with dairy official and find a rebound who helps keep calves by their mothers’ sides!

earn peta2 points

We need to let everyone know how toxic dairy is before it ruins more lives. Follow these steps to spread the word and earn 250 peta2 points from our Rewards Program:

1. Print and cut out these “Missing” labels, then tape them to your family’s or roommate’s carton of dairy milk in the fridge (if they still drink cow’s milk) or to a carton of dairy milk in the store.

2. Take a pic of your printed label on a carton of dairy milk and submit it for 250 peta2 points. (Heads-up: You’ll only get points once for taking this action.)

Note: Submissions are manually reviewed by our team. Please allow up to 48 hours for your mission to be approved and points to be awarded. Thanks for your patience!

You must be logged in to complete missions.