Here’s Why Chick-fil-A Ads Are Seriously Speciesist

Can we take a moment to think seriously about Chick-fil-A’s ads? They usually depict cows holding signs that say, “Eat Mor Chikin”—and there’s a lot wrong with that. 

For one thing, the misspelling of “Eat More Chicken” implies that cows are stupid, when really, they’re generally very intelligent animals. Animal behaviorists have found that they interact in socially complex ways, developing friendships over time and sometimes holding grudges against others who treat them badly. 

Did you know that more chickens are raised and killed for food than all other land animals combined—yet not a single federal law protects them from abuse? Eyewitness investigations into the “broiler” chicken industry have repeatedly revealed birds’ suffering resulting from dehydration, respiratory diseases, bacterial infections, heart attacks, crippled legs, and other serious ailments. At the slaughterhouse, chickens are hung upside down, their legs are forced into metal shackles, their throats are slit, and they’re immersed in scalding-hot defeathering tanks. They may remain conscious throughout the entire process. 

Enough is enough. No one deserves to endure this pain and suffering. So don’t “Eat Mor Chikin.” Instead, why not try the vegan options available at numerous other restaurant chains, including Pizza Hut, Taco Bell, and Subway? 

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