Target’s Top 11 Cruelty-Free Personal-Care Products

Posted by Bridget on March 13, 2025

Target has made it so easy for compassionate customers to find vegan and cruelty-free makeup in stores and online. The next time you’re in the Target makeup aisle (because is it even really a trip to Target if you don’t end up with a basket full of beauty products?), you’ll see some wellness icons on the shelves. (They’re online, too.) This labeling system makes it easy to find cruelty-free products—just look for the letter “V” on products that are vegan (i.e., contain no animal-derived ingredients) and look for the pink bunny logo on items that are animal test–free (i.e., weren’t tested on animals).

As if we needed another reason to head to our local “Targé,” check out some of our favorite vegan makeup products from PETA-certified, cruelty-free brands.

Here are our top 11 picks for cruelty-free products that you can buy at Target:

1. NYX Professional Makeup Fill & Fluff Eyebrow Pomade Pencil

This brow pencil from NYX comes with the tiniest little blender brush so that you can be confident that your brows will be streak-free.

2. e.l.f. Everyday Smoky Eyeshadow Palette

If you’re indecisive when it comes to purchasing eyeshadow, this palette from e.l.f. is the one for you.

3. Real Techniques Flawless Base Brush Set

Snag this cruelty-free and vegan brush trio that’s used by the pros.

4. Physicians Formula Eye Booster Gel Eyeliner Trio Black

This smudge-free eyeliner set comes with three different shades and textures, because you deserve options.

5. Well People Lip Nurture Hydrating Balm

This vegan lip balm from Well People will keep lips shiny and moisturized all day. It’s enriched with nourishing ingredients like Castor Seed Oil, Shea Butter, and Coconut Oil.

6. Honest Beauty Tinted Lip Balm

This vegan balm nourishes lips and adds a little pop of color. We’ll take this two-in-one product, especially on a Monday morning.

7. Makeup Revolution Highlight Reloaded Highlighter

You dew you with this gorgeous vegan highlighter from animal test–free cosmetics brand Makeup Revolution.

8. Zuzu Luxe Blush

This highly pigmented and adorable vegan blush from Zuzu Luxe, available in a variety of colors, is proof that putting dead bugs in makeup is cruel and pointless.

9. Milani Silky Matte Bronzing Powder

Milani’s vegan silky bronzing powder is super-easy to blend, which is great news for those of us who’ve had a few splotchy bronzer moments ….

10. Pacifica Stellar Gaze Length & Strength Mineral Mascara

Pacifica is an all-vegan brand—hallelujah! We love its mineral mascara, which helps lengthen and strengthen lashes.

11. ella + mila Nail Polish Collection

ella + mila’s vegan nail polish contains none of the most harmful chemicals found in certain nail polishes, such as formaldehyde.

We’re so happy that Target is making it easier to find vegan beauty products in its stores and online. To ensure that a company doesn’t test on animals, check out PETA’s Beauty Without Bunnies database to make it easy to see whether products are cruelty-free while you’re on the go!