Bomba Estéreo—an “elegancia tropical” group from Bogotá, Colombia—is one of the most innovative bands around today. For the last 10 years, singer Liliana Saumet and multi-instrumentalist Simón Mejía have created dance tracks infused with traditional Colombian and African sounds. The pair knows how to take creative risks—and have they ever paid off!

Their single “Soy Yo” (“That’s Me”) has become an anthem for confident self-love. Its accompanying video went viral in the summer and encouraged people everywhere to express themselves without fear of judgment. The message was clear: Stand up for what you believe in.

Now, Saumet and Mejía are asking people to stand up for others, too, in their new anti-bullying campaign for peta2 and PETA Latino.

Just like humans, other animals feel pain and fear, and they suffer when someone mistreats them. Calling animals names, hitting them, torturing them, forcing them to fight each other, and chaining them up for any period of time are all forms of bullying. ?

The musicians are urging people not to be bystanders if they witness abuse: They say, “Be a hero for animals—never be silent.” It could mean the difference between life and death for an animal.

For tips on what to do if you see an animal being mistreated, check out our “How to Handle an Animal Emergency” page.