Rock and Roll Hall of Famer Iggy Pop is raising his voice against Canada’s horrific seal slaughter. Each year, the Canadian government allows sealers to descend on the ice to club hundreds of thousands of seals to death and sell the animals’ pelts on the international fur market. Sealers routinely hook these fuzzy creatures in the eyes, cheeks, or mouth to avoid damaging their fur and then drag the animals across the ice. The Stooges’ front man has joined forces with PETA to denounce the seal slaughter by starring in a public service announcement and spreading the word that “Canada’s club scene sucks.

Iggy shares his thoughts about this bloody business with PETA and explains, “[T]he screams of horror from the animals that watch the first other ones be bludgeoned—they don’t even try to run. They don’t know what’s gonna hit ’em. I don’t think anyone who’d seen that would want to wear fur.” The U.S. and the European Union have banned seal products, and many world leaders—including President Barack Obama and His Holiness The Dalai Lama—have denounced the massacre. It’s time for Canada to wake up and trade their cruelty for compassion!