Actor, dancer, and producer Jenna Dewan Tatum is baring her skin to save the skins of exotic animals. Covered in snakelike bodypaint, Jenna is drawing attention to the millions of snakes, lizards, alligators, crocodiles, and other reptiles who are killed for their skins and turned into accessories. Many of these animals are still alive as the skin is ripped off their bodies.

Pledge never to wear exotic skins!

Snakes who are killed to make purses, belts, and other accessories have their bodies cut open from one end to the other before their skin is ripped off. Then they’re tossed aside to struggle and writhe in pain for hours or even days until they die. The majority of alligators used to make purses and shoes are raised in crowded, fetid tanks filled with feces and urine. These animals are stabbed, beaten, or clubbed until they stop moving.

Jenna Dewan Tatum for peta2

I couldn’t believe that that is what happens for a wallet or a purse.

There are tons of fashionable and cruelty-free alternatives to real animal skins. Fake snake, mock croc, and pleather are just a few of the synthetic materials used to achieve the same look—without stealing someone else’s skin. Popular retailers such as Victoria’s Secret, H&M, and Nike have all signed PETA’s pledge promising never to sell exotic skins.

Send your own message to the cruel exotic-skins industry by clicking this button and pledging never to wear exotic skins.