“We'd Rather Go Naked Than wear Fur”Kori and Jason of Mates of State have been muses for many a hipster’s late-night journal scribblings on what it would be like to rock out for a living side-by-side with your boo. It has been said before, but we will say it again: This husband-and-wife duo border on the achingly adorable. From their love-gaze-filled shows to their “finish each other’s sentences” interviews, they are truly an indie rock dream.

Mates of State are also a peta2 dream, because they can’t stand fur either. They want people to drop the pelts of tortured animals from their wardrobe so badly that they were not afraid to make a statement by taking it all off for the cause. Need evidence? Look to the right to see their new “We’d Rather Go Naked Than Wear Fur” ad.

If you can peel your eyes away from their too-pretty-for-words ad for a minute, check out the behind-the-scenes footage of the photo shoot below.

Mates of State have inspired many “awws” from the crowds at their shows, and now, with their bare-all ad, they’re inspiring people to drop their nasty fur habit. After taking Mates of State’s advice not to buy or wear fur to heart, click on the button below to take the fur-free pledge.