The Chicago-based group Mercy for Animals has just released a shocking new undercover investigation, which documents male chicks being ground up alive in an egg industry hatchery. You see, because male chicks don’t lay eggs—which means lost profits for the corporations—the industry doesn’t consider them worth keeping alive.

Of course, I could describe this inexcusable cruelty until I’m blue in the face, but the video says it all:

Pretty horrific, right? It’s important to note that this is a routine practice for both regular AND commercial free-range, cage-free, and organic eggs. Think free-range means cruelty-free? Think again.

What do you think: If you wouldn’t grind up chicks alive—is it any more acceptable to pay other people to do it for you?