We were lucky enough to get to hang with Riverdale star and real life goddess Madelaine Petsch recently, when she posed for her first-ever campaign for peta2 and talked about her fave vegan snack (watch her video below to find out what it is!). In her striking ad, Madelaine wears a dress made entirely out of bok choy. She channels her character, Cheryl Blossom, showing with the utmost confidence that even villains can “turn over a new leaf” when it comes to saving more than 100 animals’ lives each year by simply going vegan. We’re obsessed with her ad. Check it out!

peta2, Madelaine Petsch, vegan, Riverdale

See exclusive behind-the-scenes footage of Madelaine’s lush vegan look and find out why she ditched dairy, eggs, and flesh:

 “As long as you’re aware of what’s going on … that’s kind of the first step.”  —Madelaine Petsch


Join Madelaine. Go vegan!

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