Photo by: RE/Westcom/
PETA VP Dan Mathews with Martha and her vegetarian daughter, Alexis.

“I used to wear real fur,” says Martha Stewart—yep, that Martha Stewart—in PETA’s latest fur-trade exposé, filmed on the set of her TV talk show, “but, like many others, I had a change of heart when I learned what actually happens to the animals.”

The video shows how animals are trapped, strangled, and electrocuted for their pelts and is designed to be e-mailed to family and friends who may still wear fur.

Martha’s public turnaround on fur began this spring, when she responded from jail to a letter from PETA Vice President Dan Mathews, explaining that the fur she famously wore the day her verdict was announced was fake. Martha credits her vegetarian daughter, Alexis, who costars in her new show,The Apprentice: Martha Stewart, with making her aware of animal issues.

Find out what else you can do to help animals who are exploited for their fur.