Steve-O is known for his crazy sense of humor and his outrageous stunts, many of which involve ridiculous amounts of pain inflicted upon him. But one thing that Steve-O takes very seriously is cruelty to animals.

When the Jackass star and Dancing With the Stars alum heard that tens of thousands of baby seals are bludgeoned to death for their fur each year in Canada’s seal slaughter, he threw on a T-shirt and posed for peta2’s “Save the Seals” ad series.

Steve-O’s ‘Save the Seals’ Ad for peta2

Steve-O—who previously posed for two naked ads in behalf of animals killed for their fur—is calling on the Canadian government to permanently end the seal slaughter.