Who doesn’t love the Plain White T’s? Following in the footsteps of their Chicago brethren Fall Out Boy, the Plain White T’s have gone from playing basement shows in the suburbs of Illinois to filling arenas around the world. Now, to add to the band’s list of accomplishments—which already include two Grammy nominations and a number one hit in the U.S.—lead singer and former peta2 Sexiest Vegetarian nominee Tom Higgenson is starring in his very own vegetarian testimonial print PSA for peta2!

When asked why he stopped eating meat, Tom Higgenson’s answer was simple and profoundly truthful: “Seeing is believing.” It’s easy to turn a blind eye and ignore the ways in which billions of cows, pigs, chickens, and turkeys are ruthlessly slaughtered every year “just because someone else can kill an animal for you and cut it up and do all the disgusting dirty work.” But when you see for yourself the horrors of the meat and dairy industries, it seems almost impossible not to go vegetarian. With that in mind, Tom was all too happy to star in one of peta2’s vegetarian testimonials, joining vegetarian musicians such as Phantom Planet’s Alex Greenwald, Death Cab for Cutie’s Chris Walla, and Forrest Kline of Hellogoodbye. Check out this awesome new PSA. Print it out, hang it on your wall, give it to friends—whatever you want to do! Help Tom spread the word that the reasons for going vegetarian are simple: “If you love animals … then just stop eating them. It’s easy!”

Tom Higgenson's vegetarian testimonial
Tom Higgenson’s vegetarian testimonial 

To follow in Tom’s footsteps and save the lives of more than 100 animals every year, sign our Pledge to Be Veg!